Friday 15 January 2010

Surprise visitors yesterday


And it was a surprise! I was just returning from a shopping trip in Cambridge and an eye test and suddenly I heard voices behind me as I walked down my drive. Four young girls were following and asked if "this is the wig shop". I invited them in and got out my large stock and sorted them out with the wigs they wanted. I was very thrilled because they represented exactly the customers that I want to attract - girls and women who want to use wigs and hairpieces to accessorize their looks. That is exactly it!

One of them wanted to see how auburn hair would suit her and yet didn't want to take that drastic step of dying her own hair until and unless she was quite sure that it would look as she expected or better. So what better way to "suck it and see" than buying a wig so that she could not only get used to the colour gradually, but she could make regular comparisons with her own natural colour to see if that is really what she wants. And, of course, she can have great fun wearing the wig whenever she wants to.

So now I have added a line or two to the bottom of my homepage at www.wearmyhair.com to explain that it is an online shop and that to view and try on wigs, hairpieces & extensions at my home address is fine, but please make an appointment first so that I can be ready for you!

Sunday 10 January 2010

Website changes make everything clearer

I have spent the weekend making very important changes to the website that should make buying the products much easier and clearer.

1. The colour chart has been renewed to focus on the new colours for the hair extensions and to reflect the fact that all our purchasing from now on will be using these colours. They have been matched to the existing stock of wigs and hairpieces and extensions.

2. For each item, the colour reference and description matches exactly the colour chart and the instruction for selecting that product in the colours shown is given. This is particularly important where a wig or hairpiece contains two or three different colours and may, in the past, have made selection difficult.

3. Because instructions for selecting a pictured item is given, it also makes it obvious how to select different colours if required and this will enhance the added value that these feature affords.

I will spend some time this week going over all the pages again and making sure that all the references match up and that buying from the site is now as straightforward for wigs with two or three colours as it is for wigs, hairpieces and extensions with just one colour.

The final change will be to add the colour grey. We currently have a light grey and a dark grey wig for the " middle youthers " but there is no grey on the colour chart. This will be rectified today.

Let's hope that these changes will greatly improve the experience of shopping at www.wearmyhair.com