Establishing charity links

Wear my Hair is developing into 2 distinct markets - one is fashion- wigs, hairpieces & extensions for those who dont like their own hair or just want a change of style or to experiment with styles and colours. Two is for those with medical needs - cancer or alopecia that causes hairloss as a side effect of chemotherapy.

I am trying to assist a number of cancer care organisations through fundraising, link exchange and other support. I have recently posted the ACT, Addenbrookes Charitable Trust widget on each of my site's pages that deals with hair loss issues. So, it is on the medical needs page, the men's wigs page and the children's wigs page. The widget enables donations and I hope will be successful.

I would be very willing to donate from every wig sale at all the trade shows but there just isn't any appropriate events. They are all Art and Crafts and what my products need is Fashion and Beauty Fairs. I do Wedding Fairs and I can certainly implement a donation from wig sales there, but I only attend two per year as they have got very expensive and again, are not entirely appropriate for my market.

I actually think fashion and beauty shows would be a huge success - girls and women are mad about everything to do with fashion and beauty - think Claire's Accessories and Accessorize!

I know a company that stages loads of arts and craft fairs so I will suggest it to them and hope for a positive response!