"Piece Parties"! I have had a new idea for promoting all my products, particularly among teens and early 20's! The name I have come up with is "Piece Parties", "piece' being hairpiece. Now some people call all hair substitutes hairpieces as it is a more pleasing word than wigs, which still has a certain naff conotation from the 70's maybe when wigs really were naff. But they so are not now! I wear them all the time and believe me, if they were naff, I would not wear them - EVER!
The idea of the "Piece Party" (the inverted commas will be dropped when the term is known and understood), is much like all the other selling/buying parties, I will invite people and their friends to come to my house to try on and buy hairpieces, wigs, extensions and accessories. The event will be light-hearted and fun with the expectation of sales but without the pressure. The target market is young girls really, and the idea popped into my head because I have found when looking for wig models, it is this group that is really, really up for it. Much more so than the slightly older ones. So, it maybe that my real market will grow with this age group coming up.
Time to get to work then! After my holiday, we shall be doing the photo shoot to change the website www.wearmyhair.com
images from mannequins to real live models. We will be doing this initially for all the womens wigs. I already have about 6 girls who are willing to be models and their parents have agreed to sign the necessary permissions if they are under 18, and they will form the initial guests at the grand inaugural "Piece Party". They will, of course, be encouraged to invite their friends and I will lay on some light refreshments and depending on how the first event goes, plan more and later on, further afield.
It may be sensible, when going further afield to team other with other party organisers. There are lots of party events - Ann Summers, Avon, Shoes, and they all fit well with all other fashion and well-being concepts.
If you are interested in being involved with this idea, or coming along to my first party, then contact me now at info@wearmyhair.com or call me on 07810 872 034 and let the fun begin! Piece Parties the way to go!
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