Wear my Hair is developing into 2 distinct markets - one is
fashion-
wigs, hairpieces & extensions for those who dont like their own hair or just want a change of style or to experiment with styles and colours. Two is for those with
medical needs -
cancer or
alopecia that causes hairloss as a side effect of chemotherapy.
I am trying to assist a number of cancer care organisations through fundraising, link exchange and other support. I have recently posted the ACT, Addenbrookes Charitable Trust widget on each of my site's pages that deals with
hair loss issues. So, it is on the
medical needs page, the
men's wigs page and the
children's wigs page. The widget enables donations and I hope will be successful.
I would be very willing to donate from every wig sale at all the trade shows but there just isn't any appropriate events. They are all Art and Crafts and what my products need is
Fashion and
Beauty Fairs. I do Wedding Fairs and I can certainly implement a donation from
wig sales there, but I only attend two per year as they have got very expensive and again, are not entirely appropriate for my market.
I actually think
fashion and
beauty shows would be a huge success - girls and women are mad about everything to do with
fashion and
beauty - think Claire's Accessories and Accessorize!
I know a company that stages loads of arts and craft fairs so I will suggest it to them and hope for a positive response!